The editor’s opinion from Marketplace, Northeast Wisconsin’s business magazine. (Obligatory disclaimer: Most hyperlinks go to outside sites, and we’re not responsible for their content. And like fresh watermelon, peaches, pineapple, grapefruit, tomatoes and sweet corn, hyperlinks can go bad after a while.)

April 8, 2008

Radio station contest of the day, or What’s the Buzz?

QUESTION: You are a rock radio station that has procured tickets to “Jesus Christ Superstar” at the Fox Cities Performing Arts Center April 18–20. How do you give those tickets away?

ANSWER: If you are Rick McNeal and Len Nelson* on WAPL (105.7 FM), you hold a contest you call Name That Apostle.” This morning, they were seeking caller number ... 12.

* Two people who left their employer and then returned some years later, like a certain business magazine editor you may know.

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